Email marketing is among the most cost-effective marketing tactics for small businesses. According to marketing data, email marketing generates an average return on investment (ROI) of 4400 percent for firms in the United States.
This is because email marketing is simple to administer, provides complete control, and allows you to communicate directly with your consumers.
It’s crucial to understand that the email marketing software you use is fully responsible for ensuring that your emails get delivered.
If you’re not cautious, you’ll wind up paying a lot more money for fewer marketing options and poor email deliverability rates (which will cost you even more money).
What to Look for in an Effective Email Marketing Tool?
A decent email marketing provider should allow you to build extremely engaging email newsletters using a simple user interface (preferably a drag-and-drop editor).
You should be able to simply send mass emails that are tailored and targeted without any effort. This is also referred to as marketing automation.
Aside from that, your email marketing provider should make it simple to maintain your contact list, categorize people, and track the effectiveness of your email marketing campaigns.
Most significantly, a reputable email service provider guarantees that your email campaigns do not land in the spam folder.
Having said that, let’s look at some of the most prominent email marketing service providers and how they compare to one another.
1. Mailchimp – Ideal for easy emailing.
Mailchimp is a popular yet pricey email service. Newcomers typically start with it due of the easy user interface and later migrate to more cost-effective Mailchimp competitors.
The drag-and-drop email builder and professional templates allow you to create stunning campaigns in minutes. You can also increase your audience by adding popup registration forms to your website or generating infinite landing pages with predefined designs.
Mailchimp’s sophisticated email marketing features include A/B testing, prebuilt and custom list segmentation options, and send timing optimization. An ecommerce plugin allows you to personalize email content, including product suggestions.
For email automation, you may use pre-built workflows like re-engagement emails or create your own customer journeys.
If you wish to expand your marketing plan across several channels, the software also provides social media scheduling and adverts.
The price of premium plans grows with the number of subscribers in your contact lists. The free package does not offer customer assistance, but there is a comprehensive knowledge base to assist you.
Mailchimp provides a free plan with 1,000 emails per month and 500 contacts. Prices begin at $13 for 500 contacts and increase with larger limits and additional features.
2. ConvertKit – Ideal for content creators.
ConvertKit is an email service aimed at online creatives such as bloggers and YouTubers. Email marketing capabilities include the ability to segment your list and tailor campaigns using tags, as well as A/B testing of subject lines.
You may expand your audience with customisable landing page layouts and registration forms that are designed to improve conversions. And, if you’re offering downloaded stuff as an incentive, it’s simple to distribute items immediately once someone completes your form.
ConvertKit’s automation software offers a visual interface for creating email drip campaigns based on subscriber behavior. The workflow editor allows you to see what your sequences look like in action and easily change the path subscribers take. If you need help getting started, there are automation templates for scenarios such as webinars and product launches.
All options allow you to send unlimited emails and include live chat and email assistance. Paid plans are priced dependent on the number of subscribers.
The free plan allows you to have up to 300 members. Following that, costs begin at $15 per month for 300 contacts and additional features.
3. MailerLite – Great support for customers
MailerLite is another email marketing provider that caters to beginners’ needs. You may construct any type of email campaign using their drag-and-drop editor. You can also use registration forms to develop your email list, construct specialized landing pages, and even build an entire website with their website builder. Transactional emails may be sent via a third-party service, MailerSend.
MailerLite also provides email automation and personalization depending on user activity. Abandoned cart emails are available for Shopify and WooCommerce sites. Contact management and segmentation are also discussed.
A/B testing and smart distribution by time zone capabilities allow you to improve campaign outcomes. In addition, MailerLite provides statistics and analytics to help you track your performance.
MailerLite offers a free subscription for up to 1,000 subscribers and 12,000 emails a month.
The free plan allows you to send 12,000 emails per month to 1,000 contacts. Paid plans start at $10 per month for 500 subscribers.
4. ActiveCampaign – Perfect for readymade automation workflows.
ActiveCampaign’s email marketing solution is only one aspect of their entire marketing offerings.
The software makes it simple to personalize your emails with contact information. You may also split test up to five different email versions to see which content works best. There’s also a built-in spam tester to determine whether emails are likely to go to spam.
Segment your audience to send more relevant communications based on information such as contacts’ email behavior. There are also website monitoring capabilities that collect information on contacts’ page views and other onsite activities.
To get you started, there is a large library of readymade automation procedures. You may also design bespoke automations from scratch utilizing a variety of triggers, such as website activity, owing to ActiveCampaign’s tracking capabilities.
Upgrading from the Lite to Plus subscription unlocks more advanced automation options. For example, you may score contacts based on their engagement, split test alternative workflows, and get a visual representation of all your automations and how they function together.
With the Plus plan, you will also receive functionality for various marketing channels, such as SMS and landing sites.
The 14-day free trial allows you to test the platform with a limited amount of contacts and emails. Each package includes live chat and email assistance.
Prices begin at $39 per month for up to 1,000 customers.
5. GetResponse — Best for running webinars
GetResponse offers a variety of marketing solutions for small businesses, including a complete email marketing solution.
The platform includes a collection of professionally designed email templates, as well as a drag-and-drop editor for easily transforming your emails into tastefully branded communications.
Collect information about client behavior and interests, and then utilize strong segmentation capabilities to tailor your email marketing. Alternatively, use marketing automation to automatically categorize and score contacts and send customized emails.
Other automation features include time-based drip campaigns, which allow you to monitor your email sequence on a calendar and know exactly when subscribers will get messages.
Further to marketing campaigns, the program lets you to send transactional emails, and ecommerce plugins allow you to promote items in emails and landing sites.
Aside from email marketing, you can build and manage Facebook advertising with the built-in tool and free templates. The site even provides capabilities for hosting your own webinars. The conversion tunnel feature brings everything together with pre-made automated sales funnels tailored to different sectors and purposes.
GetResponse provides a free subscription for sending unlimited emails to 500 contacts per month. All plans include live chat and email support.
The free plan allows for unlimited email blasts to 500 recipients. Paid plan prices begin at $19 per month for 1,000 users.
Why Your Business Needs an Email Marketing Service
Unsure about devoting time and effort to seek an email marketing solution. Here are a few reasons you shouldn’t ignore:
Email is one of the most efficient marketing mediums.
In recent years, marketers have ranked email marketing as the most successful digital medium. And this is why:
- It’s affordable: With email marketing you can reach a large audience at a low cost, leading to an average return on investment of $38 for every $1 spent, according to EmailMonday.
- It’s personal. Email campaigns allow you to contact individuals directly. Furthermore, they have consciously chosen to hear from you, so they are more inclined to interact.
- It’s accessible. With over 4 billion email subscribers globally (Statista statistics), email has a larger reach than other digital platforms. It’s free for end users, and nearly everyone has an email address.
- You own it: With the exception of a few regulations, you determine how you utilize emails for marketing. There is no bidding, as with display advertisements, and you are not dependent on other organizations, as with SEO.
Email marketing services are important for mass campaigns.
Internet service providers (ISPs) such as Gmail and Outlook are not designed to distribute newsletters and campaigns, which will become nearly difficult once the new Gmail and Yahoo! sender criteria go into force in February 2024.
Improve deliverability rates: Sending bulk campaigns using a specialist email marketing agency allows you to avoid the spam box.
Get performance analytics. Email marketing services assess the performance of your campaigns using data such as open and click-through rates.
Manage unsubscribes more easily. When customers unsubscribe, your email marketing solution will automatically update their contact information, ensuring that you do not continue to send them messages.
Send more emails: ISPs have daily sending restrictions, but email marketing companies allow you to select a package that suits your requirements.
Design appealing emails: Email marketing providers include design tools for designing professional and responsive HTML emails that reflect your brand.
All of the firms on our list provide these key features for your email marketing campaigns. Additional major features and price for each service are shown below.
Email platforms FAQ
How much should you expect to pay for an email marketing tool?
This is determined by the size of your subscriber list, the number of emails you want to send each month, and the service you select. Most providers base their fee on the email list size, starting at roughly $10 a month for a few hundred members and reaching into the hundreds for bigger lists.
What are the key qualities to look for in an email marketing service?
Make sure the technology you chose allows you to send both email marketing and transactional messages. This will improve your productivity and save you money. Other features to look for include marketing automation, an integrated CRM, and multichannel technologies like SMS, WhatsApp, live chat, and push alerts.
Which sorts of organizations can benefit from these email services?
Entrepreneurs and SaaS enterprises can use all of the email services on this list. ConvertKit is geared toward content creators, whereas Mailchimp provides enterprise features for larger companies at a higher cost. Most of the others interface well with ecommerce systems.
MailerLite is the ideal marketing service for small businesses because of its low cost and ability to expand your subscriber list while using complex features. It allows you to grow using the tools of larger players without paying the price.
Discover the finest email marketing solution for your business.
When evaluating email marketing service providers, keep in mind your individual requirements. This might include extensive automation and segmentation features, a large selection of email templates that you can quickly customize to match your brand, or extra tools for multichannel campaigns.
Each solution will have distinct plans and price structures. So it’s worth doing some research to see how much each platform charges for the features you want and the amount of contacts you intend to send campaigns to. The ideal email marketing service for your business will not only help you expand in the near term, but it will also be a viable option as your demands change.